eDreams ODIGEO is a global travel technology leader managing four brands across over 20 international markets. The Brand Design team supports the Marketing department's frequent, multi-channel campaigns by producing an extremely high volume of assets. The workload is determined by the number of campaigns, brands, markets, and required formats, resulting in the team delivering approximately 1,200 assets per campaign.

On the surface, a critical issue was evident: deliverables for major campaigns were consistently delayed, despite timely design approvals. To fundamentally resolve these issues, I initiated a deep, multi-faceted investigation. This involved:

The initial investigation yielded compelling and concerning data points. Analysis showed that 28% of campaign tickets required multiple revision rounds after the final design approval or were negatively affected by dependencies on other delayed deliverables. Based on current performance metrics, the team was projected to fall short of the next year’s goal of completing 40 tickets per week. This compelling data reinforced the urgency to identify and resolve the underlying causes of delays and errors. Fortunately, my deeper dive successfully uncovered the primary reasons for these issues, which are detailed below:

Based on what was discovered, I concluded that the solution for these problems had to take place through different fronts:

I developed a bespoke Figma plugin specifically tailored to the Visual Design team’s workflow. After defining the feature set and user interface, I leveraged Gemini to support the coding process, ensuring the final tool adhered to Figma’s technical requirements and standards.