Brand-Aligned Image Generation

Scaling brand-aligned imagery through custom AI creation

Product eDreams Opodo GoVoyages
Timeline 2025
Role Visual Designer
Skills Generative AI Gemini MidJourney Promp Engineering

Making Generative AI easier

Using Gemini and Midjourney to simplify the generation process

Utilizing a library of brand-approved assets, I developed a framework to serve as a comprehensive reference for a custom Gemini Gem. This system translates concise descriptions into high-fidelity image prompts that maintain strict adherence to eDreams’ brand guidelines. I established a robust tagging taxonomy that provides the AI with the context required to meet the marketing requirements of eDreamsODIGEO and its sub-brands. This enables simple inputs to be expanded into sophisticated prompts optimized for Midjourney, resulting in realistic and brand-compliant visual assets. By streamlining the prompt engineering process, this framework accelerated production cycles and equalized the technical execution of AI-driven creative tasks across the team.